Principle 3: Define city identity
• Malmö became the global capital for sustainable living. • Prioritisation of residents well being over company profits by rejecting short-term tax breaks.
1 Attract young wealth creators
2 Undergo constant physical renewal
• Converted a polluted industrial waterfront to sustainable housing.
3 Define city identity
Oklahoma City became known as a wholesome, outdoorsy, sports-mad city with sports bars and foodie restaurants. The city began to attract new residents into the city; those who had left Oklahoma City years ago moved back.
4 Connect to other cities
5 Cultivate new ideas
6 Stimulate investment
Tel Aviv organised a Gay Pride festival to showcase liberal values, encouraged restaurants, bars and nightclubs to stay open all night and thereby getting the identity as a ‘non-stop city’.
7 Develop strong leadership
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