Principle 6: Stimulate investment
• Oklahoma City raised and spent on redevelopment: in return, private developers spent 8 times as much on new lofts, warehouses, restaurants and bars, and transformed the downtown. • Citizens voted for sales taxes levy to pay for investment in the city. In Malmö , the city government not only borrowed funds to clean up and install high-spec sustainable infrastructure but also persuaded the Swedish government to underwrite the Oresund bridge and pay for the new university.
1 Attract young wealth creators
2 Undergo constant physical renewal
3 Define city identity
4 Connect to other cities
5 Cultivate new ideas
Bilbao levied a separate water tax on all residential and commercial bills to pay for the clean-up of the polluted Navarro River . That investment opened the gate to private investment along the cleaned-up riverbank.
6 Stimulate investment
7 Develop strong leadership
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